Free improvement plan · for furniture brands
Tell us about your brand. We'll tell you what to fix first.
Oleh and Irene look at your product images, catalog and website and write a short plan: what to fix first, and how many hours each item takes. No sales call: you get a document.
- furniture catalogs delivered
- 100+
- of revenue from repeat clients
- 75%
- clients since 2022
- 62
Sample · demo shop
What to fix first
- 1. Sofa: 3D model and three angles on whiteRender Friends6–10 h
- 2. Sofa open as a lounge and a bedRender Friends3–6 h
- 3. Product page made fast on phonesUmberform1–2 h
Items 1–310–18 h
Fits in a 25-hour month, or do it yourself.
The document
What do you get in the free plan?
You get a short document in four parts, written for your brand. It works the same way as the sample below.
01
What you do better
What you make, who buys it, and what sets you apart.
02
Where it gets lost
The places where your images, catalog or website hide it from a buyer.
03
What to fix first
The list in order, most useful first, each item with its hours and the team that does it.
04
An honest verdict
Do it yourself, one task, or a monthly plan. Sometimes the verdict is that you don't need us.
If your ads or sales are the weak spot, the plan says what kind of specialist to bring in. We don't run them ourselves.
Demo, not a client
Sample plan · Render Friends demo shop
The shop and its two products are ours, and the products are invented. To make the sample useful, we assumed a starting point: each product has three photos on white and nothing else.
1 · What the brand does better
A sofa that changes shape: sofa, lounge and bed, in wide-wale corduroy. A table lamp built from shell panels in a brass grid; when it is on, the light comes through the shell.
2 · Where it gets lost
- Three photos on white show a sofa. Nothing shows that it opens into a bed, and that is the reason to buy it.
- Only one corduroy color is shown. A buyer who wants another one has to ask.
- The lamp is shown unlit, so the shell panels are hard to read.
- The product page is slow to open on a phone.
3 · What to fix first
- 1. Sofa: 3D model and three angles on whiteRender Friends6–10 h
- 2. Sofa open as a lounge and a bed: the product in use, two shotsRender Friends3–6 h
- 3. Product page made fast on phones, measured before and afterUmberform1–2 h
Items 1–310–18 h
Then, in this order
- 4. Sofa in two more corduroy colors, three angles each (0.5–1 h per angle)Render Friends3–6 h
- 5. Lamp: 3D model and three angles on whiteRender Friends6–10 h
- 6. Lamp: close-ups of the shell panels and the brass grid, two angles (2–3 h per angle)Render Friends4–6 h
- 7. Lamp: a 360° spin from the ready modelRender Friends3–6 h
- 8. One room with the sofa and the lamp together, to show scale and what goes with whatRender Friends20–32 h
- 9. A collection page for both products, on the template you already haveUmberform2–4 h
- 10. Enquiries from the product page go to your CRM, with an email to the right personUmberform5–8 h
The whole list53–90 h
Left out on purpose: marketplace images. This shop sells only on its own site, so we would not start there.
4 · Verdict
Items 1–3 take 10–18 hours. You can do them yourself, order them as one task, or fit them into a 25-hour month. Ads and sales are not part of this sample. In a real plan, if they are the weak spot, we say what kind of specialist to bring in.
How it works
How does the plan work?
The first three steps are the free plan. Steps four and five happen only if you decide to go on with us.
- 1
Your business
What you make, who buys it, and what you do better than the brands next to you.
- 2
Does it show?
Whether your images, catalog and website make that clear to a buyer.
- 3
What to fix first
The list in order, most useful first, each item with its hours.
- Your free plan ends here. You decide what happens next.
- 4
Critical first, then deeper
We fix what matters most. Then we look again at the parts that already work and could do more.
- 5
Every month, in order
The next items from your plan, with the hours agreed before we start and a short report at the end of each month.
What we look at
What do we look at?
We look at your brand the way a buyer does, and ask the questions they ask before they write to you. A few of them:
- Your business
- What do you do better than the brands next to you? Would a new visitor see it on the first screen?
- Images
- Can a buyer see the fabric up close? Is every finish shown, or only one? Can they tell the sofa's real size?
- Catalog
- Does every variant have the same angles and light? Do dealers and marketplaces get the images they need?
- Website
- How many taps does it take to ask a price? Does the product page say the lead time?
- Work done by hand
- Which jobs repeat every week? Does an enquiry get an answer the same day? Do you know which ad brought it?
We don't run ads or sales. If they are the weak spot, the plan says what kind of specialist to bring in.
Who looks at what?
Render Friends looks at your product images, 3D and catalog. Umberform, our sister studio, looks at your website and automations. Both teams write one plan together, so you get one list in one order.
What we can improve
What can we improve, from the first look to the enquiry?
Anything a buyer meets on the way from your ad or home page to an enquiry. Each line is one kind of work. Your plan says which ones matter for you, and in what order.
01
Your value, first
What the first screen says, the order of the blocks, and how a page tells the story of the product. A new visitor should see quickly what you make and why it is yours.
Umberform does this.
02
The product as it is
Every fabric and finish from one 3D model, close-ups, and room scenes that show the real size. A buyer sees what they are buying.
Render Friends does this.
How we do it →03
A product that turns and changes
A 360° spin from the ready model, and images that switch when a buyer picks a fabric or a form.
Render Friends does this.
How we do it →04
A complete catalog
Every variant at the same angles and in the same light, ready for your site, marketplaces and dealers.
Render Friends does this.
How we do it →05
Pages that open fast
Slow pages made fast on phones, measured before and after. Buyers see the product without waiting.
Umberform does this.
How we do it ↗06
Nothing broken
Broken links, old addresses and redirects, checked before and after a site change.
Umberform does this.
How we do it ↗07
A short way to an enquiry
Fewer taps to ask a price. Enquiries go straight to your CRM, and dealers get a price list built from your spreadsheet.
Umberform does this.
08
What goes with it
A set shown together in one room, and every finish on the page, so a buyer sees the pieces that belong together.
Render Friends makes the images. Umberform builds the page.
09
Ads and sales
We don't run them. If they hold you back, the plan says what kind of specialist to bring in.
We don't promise a sales figure. The plan shows what we'd change, why it matters, and how many hours it takes.
Results
What has this work done for furniture brands?
Two projects, named with the clients' permission. These are past results, not a promise for yours.
2.3×
UrbanRest Seating, UK. Motion made from lifestyle renders replaced static product shots in their ads. Ad click-through rate rose 2.3× over the previous campaign.
View project →
0 samples
Dragonfly Furniture, USA. 30 SKUs in 6–8 weeks for a catalog launch, every color from one set of 3D models. The whole line went to market without a single physical sample.
View project →
After the plan
What happens after the plan?
Nothing, unless you want it to. The plan doesn't commit you to anything, and any item on it can go one of three ways.
01
Do it yourself
Free. The plan is yours: take it to your team or to whoever built your site.
02
One task
Order one item as a single project and see how we work. For images there is a paid pilot: one product, three angles on white and one room scene, in seven working days once the brief is confirmed.
About the pilot →03
Every month
If the list is long, a monthly plan of hours covers 3D, website and automations, in the order of your plan. Plans from $500 a month, with no long-term contract.
How the monthly plan works →Honest limits
When don't you need this plan?
When the answer is already clear, or the work isn't ours. Skip it if:
- You sell two or three products and won't add new ones this year.
- You have one finished product and need a few shots, with no other colors or materials. A photo shoot costs less than building a 3D model.
- You need an agency to run your ads or your sales.
- You need a new online shop with a cart and checkout. Umberform doesn't build those.
FAQ
Questions about the free improvement plan
Is the plan really free?+
Yes. It costs nothing and commits you to nothing. The plan is yours to keep, whether or not you work with us.
Will there be a sales call?+
No. You get a document by email. If something in it is unclear, reply to that email and we answer in writing.
Who writes the plan?+
Oleh and Irene, who lead both studios. Render Friends, a team of 15+ people, looks at your images and catalog. Umberform looks at your website and automations.
How many plans do you write a month?+
Up to 10. Each one takes real time, so we write them in the order requests arrive.
What do you need from me?+
Your name, email and website. A line about what you make helps, for example "upholstered sofas and armchairs, six fabrics". Nothing else is needed to start.
What if our product images are already good?+
Then the plan says so and looks at the rest: your catalog, your website and the work you still do by hand. Sometimes the honest answer is that you don't need us.
Do you run ads or sales?+
No. If they are the weak spot, the plan says what kind of specialist to bring in.
Do I have to buy the monthly plan afterwards?+
No. You can do the work yourself, order one task, or take a monthly plan from $500. The plan works the same way in all three cases.
Get your free improvement plan
Tell us where to look. Oleh and Irene write the plan, and you get it as a document by email.
Last updated
Thank you. Your request is with us, and we write the plans in the order they arrive.
