UK
Ad Campaign — 3D Animation for UrbanRest Seating
2.3× ad CTR increase
Lifestyle renders paired with AI-generated animation for UrbanRest Seating's ad campaigns — swapping static product shots for motion content that stopped the scroll, lifting ad click-through rate 2.3× over the previous campaign.
Static product shots stopped working in feed
UrbanRest Seating were running paid campaigns on still product photography, competing for attention in a feed built for motion. The images were good; they simply were not being looked at.
Lifestyle renders that move
We paired photorealistic lifestyle renders of the seating range with AI-generated animation, turning a static catalogue image into short motion content built for the placement rather than adapted to it.
The result
Click-through rate came in 2.3× higher than the previous campaign — same product, same audience, different format.
Delivered as part of our Animation & AI Animation service.
