CGI for furniture, interiors and architecture
We make spaces and products look real before they exist.
Catalog-scale 3D rendering for furniture and interiors brands — every finish and variation from one model per product. 100+ catalogs delivered.
What we do
Services
Furniture & Product Rendering
Photos your customers can't tell from real — before a single unit leaves the factory.
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Interior Visualization
Rooms that don't exist yet, styled and lit like they've been lived in for years.
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Architectural Visualization
Show the building before the first brick is laid.
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3D Modeling
One accurate model, unlimited renders — the foundation everything else is built on.
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Animation & AI Animation
Furniture isn't static — your marketing shouldn't be either.
Learn more →Product Configurator
Let the customer choose the color — and watch it change instantly, on your site.
Learn more →Why 3D
3D rendering vs. traditional photography
A fifty-product catalog, with every product needed both as a clean store listing and as a styled room scene.
before retouching, freight both ways, and 50 products that have to physically exist
from CAD or sketches, delivered in every size and format, no sample built
Time to launch
One more finish
Variations
Timing
Costed from published market rates, with the source on every line, in the full breakdown. Every project is quoted individually — get a quote for yours.
Read the full breakdown360° product views
Let customers turn the product — in render quality
Most rendering work ends when the images are handed over. Ours ends when your product page works: a piece the customer can turn, every colourway from the same camera, states a photograph would need a second session to get. These 360° product views are not a 3D model drawn by the browser — every angle is a finished render — so they keep the light and the material of your catalogue images, and they still load on a phone signal.
Turn it, then change the fabric
41 renders across the front, 3 colourways held to the same angle — a new fabric is a material change, not another booking. See how it loads on your phone.
Drag to turn
ColourwayOat
Hover to switch it onTap to switch it on
Lit and unlit from the identical camera, to the pixel — a shoot would need a second session, and the frames would never line up this exactly. See the lamp page.
Hover to switch on
Turn it and look from aboveSwipe to turn, tap to see every side
205 renders — every turn at five heights — so the customer looks into the seat and along the arms the way a showroom visit would. On a slow mobile connection it starts turning in about two seconds. Measure it yourself.
Drag in any direction
ColourwayOat
This is what a collection launch looks like as a deliverable rather than as a pile of images — whether you are the brand with the catalogue, or the studio building the shop around it.
Render quality, not a 3D model
A live 3D model — a GLB file — is drawn by the customer's phone in real time, and it looks like it. These views are finished renders, with the light, fabric and shadow of your catalogue images, so the product reads the same from every side as it does in the hero shot.
Loads on a phone signal
A photo is on screen first. On 4G the piece turns in half a second; on 3G, in under two. The rest of the renders arrive behind the customer's hand, and nothing loads until the viewer comes near the screen.
Consistent across the whole catalogue
A shoot spread across two seasons drifts: the camera moves, the light changes, the crop is never quite the same. Every product rendered this way is framed identically — the piece launched next year turns exactly like the one launched today.
Built into your store
Our web team at Umberform — the site studio from the founders of Render Friends — puts the viewer on your product pages and tests it on real phones before launch. You send the product; you get pages that work.
See Umberform's work →Selected work
Featured projects
How we work
We'd rather grow with a brand than deliver one project
Most of what we produce is for clients we have been rendering for over several years — catalogs coming back each season, practices returning with the next building, and in both cases a model library growing behind them. That is deliberate: we invest in the relationship rather than the single deliverable, so the work compounds across years instead of resetting with every brief.
Those relationships run from a furniture manufacturer in Germany and a wallpaper brand in the UK to mid-size manufacturers across the US and the Netherlands, and an architecture practice in Australia. Some we can name; most are under NDA — and only part of the work for any of them is published here.
How we work
From one pilot to an ongoing program
- 01
Kickoff
Brief, CAD files, drawings or photos, NDA signed. One account manager stays your contact throughout.
- 02
Pilot
We start with one product or one view, matched to your existing visuals, so the look is agreed early.
- 03
Model library
Each product or building modeled once, geometry approved before rendering — the asset every later render draws from.
- 04
Production
A 50-SKU range in about two months, or a full set of exteriors and interiors for one building. Three revision rounds, delivered at 5K.
- 05
Everything after that
New finishes, new scenes, the next phase — re-renders against the existing library. No re-modeling.
100+
Furniture catalogs delivered
15+
People on the team
75%
Revenue from repeat clients
40-60%
Faster product launch
FAQ
Common questions
Who is Render Friends?+
Render Friends is a professional 3D visualization studio specializing in photorealistic furniture rendering and interior visualization. Our team of 15+ people — 3D artists, modelers, art direction and project management — has delivered 100+ furniture catalogs for manufacturers across the US, EU, and UK — creating marketing-ready visuals before production begins, so brands can launch 40-60% faster than a photo shoot allows. Most of our work comes from brands we've been rendering for over several years.
Do we need CAD files for 3D furniture rendering?+
Preferred but not required. We work with CAD files, photos, sketches, or even measurements — our team can build photorealistic 3D models from any reference material you provide.
What is our price for 3D rendering?+
Long-term partnerships with our clients are our first priority, so we assess each project on its own merits rather than a flat rate. Send us a brief description of your needs and we'll respond with an estimated cost — as a rule, the more images you order in one project, the lower the cost per image.
Do we have to start with a full catalog?+
No — starting small is often the smartest way in. We offer a paid pilot: one product, modelled from your CAD, drawings or photographs and rendered as three white-background angles and one lifestyle scene, in seven working days with three rounds of revisions. The model is yours afterwards, and if the catalogue goes ahead the pilot counts as its first SKU. Plenty of our long-running clients began exactly that way. What we're not the right studio for is a one-off image with no wider project behind it; if that's what you need, a smaller studio will serve you better, and we'll tell you so.
How long does furniture catalog rendering take?+
Standard timeline is 10-20 products in 1-2 weeks for white-background renders. A catalog of around 50 SKUs takes about two months, including modeling, rendering, and revisions. Rush service is available with additional team allocation.
Is rush delivery available?+
Yes — we can allocate additional artists to meet a tight deadline for an additional fee. Contact us with your target date and we'll confirm feasibility and pricing.
How many revisions are included?+
Three rounds of revisions are included in the base price, covering geometry, lighting, and detail adjustments before final approval.
Can you match our existing photography style?+
Yes — send us examples of your current photography or previous renders and we'll match the lighting, camera angles, and overall mood for a consistent brand look.
How will I communicate with the team throughout the process?+
A dedicated account manager is your single point of contact from kickoff to delivery — reach out any time to discuss adjustments, share feedback, or approve work in progress.
Do you sign an NDA?+
Yes — we sign NDAs for every project and treat client files and unreleased products as fully confidential.
