Animation & AI Animation in the USA
Furniture isn't static — your marketing shouldn't be either.
The same long-term U.S. bathroom and kitchen furniture client behind our interior visualization work has also had us animate several of those scenes for catalog, ads, and social — no reshoot needed to add motion, since the animation builds directly on 3D models already on file. That's the pattern behind any U.S. animation project: once a model exists, motion is an addition, not a new production.
A still image proves a product looks good; a 360° spin or a walkthrough proves it holds up from every angle. We produce both traditional frame-by-frame 3D animation, when you need full creative control over every motion, and AI-generated animation, when speed and cost matter more than a hand-tuned camera move — spins, interior walkthroughs, and feature/assembly animations built for the platforms where engagement actually beats a static post.
Last updated
- →Stop losing engagement to static posts — show every angle in motion
- →Need it fast and cheap? AI animation gets you there without the wait
- →Built for the platforms where motion beats a still image
UrbanRest Seating, UKView project→
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Behind this service
Paul keeps projects moving between clients and artists, and he does it with a designer's eye rather than a checklist — he will look at a scene from several angles before agreeing it is finished.
Paul Guk, Project Manager
What affects your quote
- →Number of scenes or camera angles you need
- →Complexity of the model and materials
- →How many revision rounds you use
- →Standard timeline versus a rush turnaround
We assess each project on its own merits rather than a flat rate — as a rule, the more images you order in one project, the lower the cost per image. Send us a brief description and we'll respond with an estimated cost.
Common questions
Still deciding? Send your product list with whatever reference you have and we will come back with a scope, a timeline and an estimated cost before anything is committed.
Get an estimate→Traditional or AI animation — which do I need?+
Traditional frame-by-frame 3D animation when you need full control: an assembly sequence, a mechanism opening, anything demonstrating how a product actually works. AI-generated animation when the motion is atmosphere rather than demonstration and speed matters more than a hand-tuned camera move. UrbanRest Seating used AI animation for paid social, where the job was holding attention rather than explaining a mechanism.
Does animation actually perform better than a still?+
On the one campaign where we have a documented figure, yes: UrbanRest Seating's click-through rate came in 2.3× higher than their previous campaign, with the same product and the same audience. That is one client in one category, so treat it as a documented result rather than a number to expect.
Can you animate a product you have already rendered for us?+
Yes, and it is considerably cheaper than starting fresh. The animation comes out of the existing 3D model, so there is no modelling stage to pay for a second time, only the camera work and the render.
What formats do you deliver?+
Whatever the destination needs — 9:16 for paid social placements, looping turntables for product pages, 16:9 for presentations and websites. Tell us where it runs before we start, because a loop has to be built as a loop rather than trimmed into one afterwards.
Do you animate buildings and interiors as well as products?+
Yes. 3D product animation services and 3D architectural animation services run on the same pipeline: the difference is what the camera is moving around. For a building it is usually a walkthrough or a slow exterior orbit; for a product it is a turntable or a detail pass. Both come out of a model that already exists if we rendered the stills.
Do you sign an NDA?+
Yes — we sign NDAs for every project and treat client files and unreleased products as fully confidential.
