Germany
Made-to-Measure Furniture Catalog — 3D Furniture Rendering for Holzconnection
100+ rooms at 5-10 a month
Over 100 rooms rendered for Holzconnection, the German made-to-measure furniture brand — a standing order of five to ten rooms a month running from 2022, across white-background product shots and styled interiors, without a single physical sample shipped between us.
Made-to-measure furniture has no standard catalog
Holzconnection build individuelle Möbel nach Maß — shelving, wardrobes, sideboards and tables made to each customer's dimensions. A brand like that cannot photograph its range, because the range is not a fixed set of products. What it can do is show what its system looks like configured, in as many rooms and finishes as it can afford to produce.
Five to ten rooms a month, month after month
From 2022 that was a standing order: five to ten rooms every month, white-background product renders alongside fully styled interiors, past 100 rooms in total. Nothing was shipped, nothing was built to be photographed, and three rounds of revisions took a room from brief to catalog.
More than a render supplier
The work ran past production. We reviewed competitors with them, helped develop new furniture lines, and sat in meetings where they reported what had performed in their advertising and what had not — then adjusted the next month's rooms accordingly. The client reported growth in sales through Instagram and their website, and better results from their ad spend, off the back of that loop.
Delivered as part of our Furniture & Product Rendering service.
