Germany
Rug Lifestyle Campaign I — 3D Furniture Rendering for Benuta
~$15,000 saved across 4 campaigns
A styled lifestyle scene for Benuta, a well-known German rug brand — one of 4 large rug campaigns we've produced for them, saving the client roughly $15,000 versus studio photoshoots across the relationship, with every new colorway ready to shoot without restaging a set.
A new colourway meant restaging the whole set
Benuta run large lifestyle campaigns across a wide rug range. Photographed, every new colourway is its own session: the room dressed again, the lighting matched again, the shoot booked again — the full cost repeating for what is, commercially, the same rug in another colour.
Four campaigns from scenes built once
We built each interior scene as a reusable 3D set. Swapping a rug or a colourway is a material change inside a scene that already exists, so the fourth campaign cost a fraction of the first. Across four large campaigns that saved Benuta roughly $15,000 against studio photography.
Delivered as part of our Furniture & Product Rendering service.
