Lab · demonstration
What a product page can do with one model
These are not products for sale and the prices are invented. What is real is everything else: the frames, the way they are prepared, and how they behave in a browser. Each piece was modelled once, and everything on its page — the turn, every colourway, the lit state, the close views — comes out of that one model.
We build these because a folder of finished images is not the same thing as a product page that works. Framing has to hold across a whole catalogue, a new finish has to arrive without another shoot, and the files have to be light enough that the page still loads. That is the part a client sees on their own site, and it is decided long before anything is rendered.
Bolster
Two-seater · Wide-wale corduroy
€2,480 · 3 colourways
Pane
Table lamp · Shell panels in brass
€390 · Turns and lights up
Two so far, each showing a different thing a model can do that a camera cannot do cheaply: the sofa changes fabric without losing its angle, the lamp switches on from the identical camera. A catalogue of your own would sit here the same way — one model per piece, and every angle, finish and state coming out of it.
